Indus Research & Development[R&D] ) is a process intended to create new or improved technology that can provide a competitive advantage at the business, industry, or Commercial level.

Indus Research & Development[R&D],is to obtain new knowledge, applicable to the company's business needs, which eventually will result in new or improved products, processes, systems, or services that can increase the company's sales and profits.

If the market growth rate is slow or moderate, in-house or contracted Indus R&D may be the best means to obtain the technology. On the other hand, if the market is growing very fast and competitors are rushing in, the "window of opportunity" may close before the technology has been developed by the new entrant.